ADVIL “RELIEF IN ACTION” SERIES
“Relief in Action” was a three-year campaign produced for Advil that was designed to celebrate dynamic individuals who push themselves beyond their limits to put themselves out to lift others up. The custom branded content series inspired audiences through the stories of powerful personalities who defied their own limitations to help others, and highlighted Advil as the essential pain reliever that keeps them moving.
The video and digital series was photographed by famed photographer, Danny Clinch, and was featured across People, People En Espanol, and TIME as well as on a custom content hub on Advil.com, on People’s ‘Heroes Among Us” site, and across various social channels with the #ReliefInAction hashtag where people shared their own stories of volunteerism.
Spreadvertorial in Sports Illustrated and Golf Magazine
Advil “Relief in Action” content hub
Victor Cruz
Victor Cruz is a former NFL wide receiver who played with the New York Giants and was with the team when they won Super Bowl XLVI over the New England Patriots. He also made the 2012 Pro Bowl and volunteers with the Boys and Girls Club in New Jersey where he grew up, giving back and helping others in his community.
Paul Ridley
At the age of 25, Paul Ridley became the youngest American to row across the Atlantic Ocean, raising money for cancer awareness in memory of his mother who passed away from skin cancer. This experience motivated Ridley to found the charity, Row For Hope, which helps adventurers raise money for causes they are passionate about.
Spreadvertorial in People and Sports Illustrated
Social post from Melissa’s Twitter handle
Melissa Stockwell
Melissa Stockwell is a two-time Paralympian and former U.S. Army officer. Competing in the 2008 Summer Paralympics in three paralympic swimming events, she returned to race in the 2016 Paralympic Games and won a bronze medal in the inaugural Paratriathlon event on September 11, 2016. She also works to empower other veterans and helps those in need of prosthetics.
Spreadvertorial in People and TIME
Team Rubicon
Team Rubicon is an International non-government organization founded by U.S. Marines that serves communities by mobilizing veterans to continue their service by helping communities prepare, respond, and recover from local and national disasters.
Print creative in People
Custom article on People.com
Alison Thompson
Alison Thompson is a humanitarian volunteer running large refugee camps, field hospitals and resiliency hubs in natural and man-made disasters around the world for the past 22 years. She founded Third Wave Volunteers on Sept 11, 2001 where she was a first responder.
Spreadvertorial in People En Espanol
Kenia Trevino
Kenia Trevino is a wife and mother who was born in Cuba, migrated to the U.S when she was a year old. She volunteers with Hillsborough County Fire Rescue and Tampa Fire Rescue as a Firefighter and Paramedic. She is an avid volunteer, giving back to her community at a burn camp and participating in the Pediatric Run on behalf of the International Association of Women in Fire and Emergency Services.