CHEVY COLORADO ADVENTURE SERIES
Chevy Colorado partnered with Sports Illustrated to create a series of four custom videos profiling the lives of adventure/outdoor athletes. Each video took viewers through a day in the life of the athlete and showcased each athlete in their natural environment – rock climbing, kayaking, surfing, and biking. The Chevy Colorado was organically integrated into each story, aligning the Colorado brand with the freedom and confidence that these athletes exude.
The videos were embedded in native article posts, which ran on SI.com and promoted through Sports Illustrated’s digital network, within Chevy’s branded channels (Chevy-owned and branded channels), and highlighted within social media posts by the participating athletes.
Kyle Strait
Kyle Strait is a professional mountain biker won the Red Bull Rampage twice and the only rider to have contested it every year since its inception in 2001. The biking pro competes in speed and style, slopestyle, dual slalom, dirt jumping and downhill events, and has also raced BMX. Kyle made the podium at U.S. Mountain Bike Nationals with a fourth place finish in the dual slalom in Snowshoe, West Virginia.
Chris Sharma
Chris Sharma’s preternatural climbing ability and visionary first ascents have earned him an enduring reputation as one of the world’s best rock climbers. He has dedicated years of his life to discovering and climbing singular, aesthetic and seemingly impossible routes—always with his humble, meditative approach and powerful, dynamic style of movement. Today he continues to climb at the world standard, pushing the limits of what’s possible and always reimagining the direction of his remarkably storied climbing career.
Native article on SI.com
Sage Erickson
Sage Erickson is a professional surfer who spent five years of battling on the Championship Tour before she notched her first Championship Tour victory in 2017 at the Vans US Open of Surfing. That year she cracked the Top 10 on the Jeep leaderboard for the second-straight season and is currently a top ranked surfer on the World Surfing Tour.
Dane Jackson
Dane Jackson is a freestyle kayaker who grew up chasing kayaking competitions with his father, Eric Jackson, an Olympic paddler and founder of Jackson Kayaks. A paddling prodigy, Dane dominated nearly every junior world title early on in his career. He has been featured in Kayak Session and Rapid Magazine, and has racked up over 80 first-place finishes in freestyle kayaking competitions.