DSW: “THE WARDROBE DIARIES”

In partnership with InStyle and DSW, “The Wardrobe Diaries” campaign profiled Real Housewife, Melissa Gorga, going behind-the-scenes and into her enviable closet as she shared her fashion inspirations, styled outfits with DSW footwear and accessories, and provided consumers with advice for looking their best.

Campaign elements included: a long-form video, a listicle on InStyle.com offering Melissa’s fashion advice, digital ad units across InStyle’s digital partner properties, DSW Email Blasts, and social promotion on Melissa’s Instagram page.