DUNKIN’ DONUTS: RED CARPET READY SERIES
Dunkin’ Donuts and People partnered to promote the brand’s Craft Coffees and harness award show season excitement by keeping fans “Red Carpet Ready” and going all awards season long with insider access via:
Celebrity Content: Demonstrating how celebrities get “Red Carpet Ready” with Dunkin’ specialty coffees via social posts to nearly 20 million followers, native articles and branded videos and tagged with the custom #RedCarpetReady hashtag.
Branded Experiences: Incorporating Dunkin’ Donuts into the center of Award Season with the branded Specially Crafted Coffee Bar at People’s SAG after party and on a Dunkin’ Donuts Awards Show content hub on People.com with pre-roll and banners across targeted websites.
Octavia Spencer
A-list actress Octavia Spencer was nominated for Best Supporting Actress for Hidden Figures at the Oscars and got #redcarpetready with Dunkin’ Donuts coffee, posting boomerang and still posts to her 1 million Instagram followers prior to the event.
People Magazine interviewed Octavia about how her red carpet excitement, inspirations and love of acting for an article that lived on People.com’s Dunkin’ Donuts red carpet content hub and on Dunkin’ Donuts website and social channels.
Cassadee Pope
Cassadee Pope was nominated for Best Country Duo at the Grammys and prepped for the day working out with her Dunkin’ Donuts Americano.
The day after her win, she became engaged to drummer Rian Dawson, and the press circulated drove even more traffic to her Instagram page, further extending the reach of her Dunkin’ Donuts post well beyond her 600,000 followers.
Cassadee was also featured in a branded video shot in Nashville prior to the Grammys, where People interviewed her on-stage at the famed Grand Ole Opry about the most compelling moments of her career and excitement around the Grammys. The video, along with her article, were featured on Dunkin’ Donuts custom red carpet content hub on People.com.
Sarah Paulson
Sarah Paulson was nominated and won Best Actress in a Miniseries/Television Film for her role in The People vs. OJ Simpson at the Golden Globes. She fueled her workout with Dunkin’ Donuts, posting a hilarious boomerang doing sit-ups as she reached for her latte and a photo of her powering the day with a big breakfast and Dunkin’ Donuts coffee.
Video opener on People.com
Ben Barnes
Ben Barnes was nominated for Outstanding Performance by an Ensemble in a Drama at the SAG Awards and made two social posts on behalf of Dunkin’ Donuts. The first was a hilarious boomerang as he ran on the treadmill with his coffee and the second post was made at People Magazine’s SAG after show party at the Dunkin’ Donuts Specially Crafted Coffee Bar.
Additionally, Ben was featured in a branded video filmed by People as he was fitted for his tuxedo and talking with People about the biggest firsts in his career (including attending his first SAG Awards that year). The video lived on People.com along with a custom article about his award show excitement and preparation.
Dascha Polanco
Dascha Polanco was nominated and won Best Ensemble in a Comedy along with the cast of Orange is the New Black at the SAG Awards. Prior to the event, she made two Instagram posts to her nearly 3 million followers about how she was planning for the weekend and getting #redcarpetready with Dunkin’ Donuts.
After the cast’s win, she posted from People’s SAG Awards party the Dunkin’ Donuts Specially Crafted Coffee Bar with munchkins and her favorite latte.
Emma Roberts
Actress Emma Roberts attended the Oscars and prepped for the day with an organic post that featured her quiet morning as she read and enjoyed her Dunkin’ Donuts Americano.
The day of the event, she made a second post to her nearly 14 million followers highlighting Dunkin’ Donuts as her fuel for the busy day.
The post, along with her #redcarpetready article lived on People.com and Dunkin’ Donuts custom award show hub.
Daya
Daya was nominated and won Best Dance Recording at the Grammys and created two social media posts on behalf of Dunkin’ Donuts around the event (one post the day prior to the Grammys and the second the day of the event). Each post prominently highlighted the brand’s lattes as her red carpet prep staple.
Daya’s #redcarpetready article ran on the brand’s award show content hub on People.com.
Sarah Hyland
Modern Family actress, Sarah Hyland is no stranger to the red carpet. She attended the Golden Globes and as she was in the makeup chair getting glammed up for the event, posted a selfie to her Facebook page with Dunkin’ Donuts.
The morning after the event, she posted a boomerang to her followers showing how she refuels with Dunkin’ Donuts after a hectic and exciting night of parties.
Sarah also participated in an interview about getting #redcarpetready with People for an article that ran on the custom Dunkin’ Donuts red carpet hub and on the brand’s website.