FLEURS DE PRAIRIE: “SEEDS OF BEAUTY”
Fleurs de Prairie’s brand campaign, “Seeds of Beauty” recognized and supported women who are dedicated to creating beauty in their community; those who are powered by kindness, strengthened by generosity and always in celebration of the hustle. Targeted partnerships and event sponsorships were secured to support Fleurs de Prairie’s mission to champion those who inspire each other so all women can #FleurishTogether.
Event Invitation and social media post
HAMPTONS Magazine Partnership
Fleurs de Prairie received a multi-platform program across HAMPTONS print, digital, and social properties, culminating with a Fleurs de Prairie pouring opportunity at the brand’s Great Hosts of the Hamptons event. Program elements include:
Fleurs de Prairie full-page print creative in the HAMPTONS Summer Real Estate Issue.
Native article on the HAMPTONS site aligned Fleurs de Prairie with the female-led brand, Destination Haus. The article was promoted via email newsletter and Instagram posts.
Exclusive wine sponsorship of the Great Hosts of the Hamptons event at a private oceanfront estate.
Promotion of Fleurs de Prairie within Modern Luxury’s editorial articles highlighting National Rosé Day. The article ran across Modern Luxury brands/websites, including but not limited to: Gotham Magazine, LA Confidential, Ocean Drive, and DC Mag.
Event amplification: Instagram Stories
HAMPTONS magazine cover & Fleurs de Prairie full-page print creative
Modern Luxury’s editorial articles featuring Fleurs de Prairie and native content on Hamptons.com, aligning FdP with female-led brand, Destination Haus.
Ladies Get Paid
Ladies Get Paid has a private online network of 40,000+ women worldwide and provides tools, resources, and community to support women in the workplace.
Fleurs de Prairie hosted Ladies Get Drinks, a happy hour networking event in New York at The Luminary, a female-focused community of empowered professional women. The event brought together 75 professionals across a variety of industries to discuss their careers, milestones and network with other likeminded professionals.