MILK LIFE: “AMERICAN DREAM” SERIES
In partnership with Sports Illustrated, Health and Real Simple, the “American Dream” campaign brought meaning, emotional resonance and enthusiasm to Milk Life by celebrating everyday people who are Milking Life -- by pushing the limits and living life to the absolute fullest, to positively influence, elevate and change consumers’ relationships with milk.
The campaign included long-form video content with social cut downs, content distribution and ad units across a targeted digital video distribution network, Milk Life channels, and social media promotion.
Jason Brown
One of the highest-paid centers in the NFL, Jason Brown walked away from football at the peak of his career to create Fresh Fruits Farm, which was much harder, and happier, than he ever thought possible.
Pearl Arredondo
Pearl Arrendondo grew up an impoverished East Los Angeles neighborhood and was raised by a single-mother who was Los Angeles Unified School District office secretary. She saw firsthand the challenges facing students in public schools and upon becoming a teacher, embraced the mission of enhancing educational opportunities for historically underserved students. She established a pilot middle school that teaches students to be good communicators and is a role model for young Latinas seeking to make a difference in their communities.