NEXIUM: “LIVE AT THE NEXT LEVEL”

Country superstars, Rascal Flatts, led the Nexium “Live At The Next Level” campaign to inspire consumers to enjoy every moment of their lives—without hesitation, and without discomfort. Celebrating the moments that make life great, this multi-platform program illustrated the freedom that comes from living without heartburn to drive brand awareness and purchase intent for Nexium OTC.

“Live At The Next Level” featured custom video with behind-the-scenes content filmed during band’s concert in Nashville with hit music from their album, a spreadvertorial with retail coupon insert featured in Southern Living, Sports Illustrated and People, social media promotion, PR and articles on relevant media outlets including Radaronline.com, as well as a consumer sweepstakes.