NORDSTROM RACK: “HOLIDAY GIFT GIVING”

In partnership with Nordstrom Rack, People created the brand’s “Holiday Gift Giving” campaign, featuring influencers Olia Majd (@Love,Olia), Courtney Quinn (@ColorMeCourtney), Miss Kris (@RealMissKris), and An Dyer (@hautepinkpretty), to highlight the emotional side of gift giving. Each influencer selected clothing and items from Nordstrom that they planned to gift to the special person in their life.

The campaign featured a 4-page custom print unit in People, videos with each of the influencers, and native articles with the influencers on People.com. Each of the influencers amplified the campaign via social media to their followers.