SI TIX BY SPORTS ILLUSTRATED
SI Tix by Sports Illustrated launched in July 2021 to coincide with the reemergence of live events and offers over 45 million tickets to more than 100,000 concerts, theatre and sporting events. SI Tix puts the fan experience first by eliminating transaction fees with $10 flat transaction fee for all tickets purchased with Venmo and offering Futures ticket reservations.
The robust go-to-market launch strategy ran across top, mid, and lower funnel activations to drive awareness, consideration, and conversions, including:
Influencer Marketing
Organic Social Media
Social Media Amplification
SEO, SEM & Performance Strategies
Media Partnerships
Editorial Support
Targeted Content Creator Campaign
Strategic Partnerships
Email Marketing
Venmo Integration
ABG Brand Cross-Promotion
Event Marketing
The PR & earned media campaign garnered over 1B impressions with an Advertising Value Equivalency of $6M
