Areas of Expertise
Omnichannel and Go-To-Market Strategies
Launch new products and re-position brands with full funnel marketing campaigns across earned, paid and owned media. Create seamless consumer experiences with digital and programmatic media, social media, SEM, SEO, and content marketing to drive awareness, engagement and conversion.
Partnerships & Collaborations
Create meaningful collaborations between brands, entertainment partnerships, and event sponsorships to place brands at the center of pop culture and increase consumer reach.
Produced high-profile events for world-class brands, including The New Yorker, Vogue, The Body Shop and Shape Magazine.
Brand Development
Create brand positioning strategies inclusive of value proposition, brand narrative, and competitive analysis, to establish marketing goals and create lifecycle marketing strategies with brand halo and content/messaging assets.
Celebrity, Influencer & Social Media
12+ years experience developing innovative talent, influencer and social campaigns using powerful predictor tools and analytics to deliver measurable results.
Founded the Talent Relations & Influencer Marketing department at Time Inc. and orchestrated the creation of the company-wide influencer network. Extensive relationships with agents, managers, and talent alike.
At ABG, led the marketing team for powerhouse legend and icon talent including Elvis Presley, Muhammad Ali, Marilyn Monroe and Shaquille O’Neal.
Analytics & Reporting
Analyze performance metrics across the purchase funnel including social tracking, CAC, CLV, ROAS, and ROI to maximize marketing spend and shape the consumer journey for strong conversion rates.
Team Leadership
As a team-oriented leader, I have hired, mentored and trained team members and am passionate about championing developing leaders. As a department head, I have managed team finances, including profitability, P&L, budget planning, and staffing matrixes.
