AVEENO: “NATURALLY BALANCED”

“Naturally Balanced” celebrated the modern day champion with an integrated campaign featuring Natalie Borton (@natalieborton), creator of the blog “Thoughts by Natalie.” Natalie highlighted Aveeno’s key brand messaging and products, providing tips on maintaining a sense of balance and sharing how she cares for her family and carves out time for herself.

The campaign was featured across People, People En Espanol, InStyle, Real Simple and Health channels including print, native articles, digital and mobile ad units, and social media posts on Natalie’s channels.