CRACKER BARREL: “PERFECT PAIRINGS”
Cracker Barrel cheese challenged our team with creating a retail program to elevate Cracker Barrel’s brand messaging by highlighting its partnership with Constellation Wines to drive retail purchases.
Cooking Light, Food & Wine, People, MyRecipes.com, Real Simple, Sunset and Travel + Leisure partnered to create interactive and content-rich digital editorial sponsorships, print creative and a high‐value BRC coupon that drove consumers to point of sale at Safeway stores to purchase Constellation Wines and learn more about the ways in which they could enjoy Cracker Barrel cheese.
Print creative in Cooking Light, Sunset, Real Simple, Food & Wine, People, and Travel + Leisure
BRC creative
Cracker Barrel and Constellation Wine Displays at Safeway stores
Foodandwine.com Editorial Sponsorship RealSimple.com “Wine 101” of “Holiday Entertaining”
MyRecipes.com Sponsorship of CookingLight.com Wine and Drink and Cocktails Recipe Beer Guide Sponsorship