HELLMANN’S: EASY AND DELICIOUS RECIPES

In partnership with Hellmann’s, Melissa D’Arabian was tapped to promote Hellmann’s family recipe website. A busy mother of four, cookbook author, and television show host on Food Network, D’Arabian was the idea partner to create easy and delicious recipes using Hellmann’s.

Melissa’s step-by-step recipe creation was filmed with behind-the-scenes content and lived on Hellmann’s owned & operated and social channels, and was promoted via Health Magazine, All Recipes and via a custom video distribution network to further reach Hellmann’s target audience.