REACH: “DESIGN IS THE DIFFERENCE” SERIES
To bring REACH’s position of purposeful design to life, a custom “Design is the Difference,” series was produced to reinforce the unique functionality of REACH toothbrushes and floss by aligning with experts who have gone against the norm in their respective fields.
The print series showcased the purposeful design of each expert’s craft and alignment with REACH while the retail creative and clip strip coupons at Target and CVS reinforced the overall partnership between REACH and Real Simple.
Creative was featured in Entertainment Weekly, People, People Country, and Southern Living.
Luke Bryan
Acclaimed country singer and songwriter Luke Bryan delivers powerful performances night after night on a national tour, which calls for the right type of instrument. He relies on his trusted Gibson J-50 with expertly designed features to lay down the sounds of his hit songs.
In the same spirit, REACH designed each of its flosses with unique features so consumers can pick the just the right instrument for their mouth. Whether it’s a carefully crafted guitar or the REACH floss that’s designed for you, consumers can be confident that exceptional design will deliver great results.
Spreadvertorial was featured in Travel & Leisure, Southern Living, and Real Simple.
Jeff Weber & Herman Miller
Purposeful design can transform an ordinary object into an extraordinary one. When the Herman Miller company asked industrial designer Jeff Weber to design a new chair, he created a revolutionary design that adapts to your body and keeps you focused.
I facilitated the partnership between REACH and Herman Miller to highlight how the REACH brand embraces a similar approach, designing brushes with innovative bristles that adapt to the way you brush for a better brushing experience.
Spreadvertorial was featured in InStyle, People, and People Style Watch
Shoshanna Gruss
Fashioning eye-catching styles calls for thoughtfully chosen materials that complement the character of each new look. Fashion designer Shoshanna Gruss takes extra care to find the right fabric to suit the structure of every style in her Shoshanna collections and it is this commitment to precisely selected materials that also distinguishes each REACH brush.
Whether it’s a flattering summer dress, or a REACH brush that meets one’s own personal oral care needs, the materials used to make them will be the perfect fit.
“Design is the Difference” FSI creative for Target
Clip Strip program with coupon tear pad offering $2 off the purchase of Real Simple