SI Sportsbook

ABG formed an exclusive partnership with 888 Holdings Plc, one of the world’s leading online betting and gaming companies, to develop Sports Illustrated sports betting and gaming products.

In partnership with 888 Holdings, SI Sportsbook launched in Colorado September 2021 with an evergreen marketing and content strategy targeting local sports enthusiasts and online bettors. The robust omnichannel campaign lives across entertainment environments to drive awareness, consideration, and conversion.

Click-to-Play TV Spot

Screen Shot 2021-10-10 at 9.50.10 AM.png

Screen Shot 2021-10-10 at 9.50.20 AM.png

Screen Shot 2021-10-10 at 9.50.27 AM.png

Screen Shot 2021-10-10 at 9.51.40 AM.png

Screen Shot 2021-10-10 at 9.51.46 AM.png

Screen Shot 2021-10-10 at 9.53.18 AM.png

Screen Shot 2021-10-10 at 9.57.44 AM.png

Screen Shot 2021-10-10 at 9.58.17 AM.png

Screen Shot 2021-10-10 at 9.58.40 AM.png

Screen Shot 2021-10-10 at 10.00.56 AM.png

SI SPORTSBOOK

SI Tix by Sports Illustrated