STOLICHNAYA: SPORTS ILLUSTRATED SWIMSUIT

Samantha Hoopes, a Sports Illustrated swimsuit model was the spokesperson for the campaign that was centered around Stolichnaya’s brand’s tag line “Mixes well but never blends in.”

This multi-platform program included a spreadvertorial in the celebrated Swimsuit Issue of Sports Illustrated which was amplified via digital ad units and a custom video. Samantha’s likeness was also featured in point of sale materials at Stolichnaya retailers and within social materials.