THE NEW YORKER: PASSPORT TO THE ARTS

For three years, I produced The New Yorker’s signature event, Passport to the Arts, which capitalized on The New Yorker’s enthusiasm for the visual arts—and passion for food and the cultural movement it spawned.

The event was the ultimate passport to the arts, a one-day journey through New York’s Chelsea neighborhood and the heart of the city’s art gallery scene and nexus of fashionable restaurants. The day began with a self-guided tour of New York’s most celebrated galleries where fans filled their New Yorker passports with limited-edition, artist-created stamps. The event culminated in a VIP reception with artists, gallerists, sponsors, and New Yorker VIPs and a gala reception and silent art auction to benefit Friends of the High Line.

Sponsors including MAX MARA received custom sponsorship buildouts as well as inclusion on OOH and digital media, on-site signage, within the program guide and on event tickets.