AIR WICK LIFE SCENTS: “ROOM REFRESH” EDITORIAL & BRANDED SERIES

In a first-of-its kind editorial video series, Real Simple’s Home Editor, Stephanie Sisco, and YouTube celebrity and design expert, Mr. Kate, transformed everyday rooms into extraordinary homes through three simple ‘refreshes’ designed to bring each space to life.  With a focus on practical and effective finishing touches, the 12-part video series inspired consumers to add a little flavor and personalization to their homes with Air Wick - one room at a time.

Nine editorial episodes highlighted easy alteration/refreshes to the room while taking viewers through Stephanie’s changes step-by-step.

Three “Finishing Touch” episodes featured a recap of the editorial updates and incorporated a signature Air Wick Life Scents product that complemented Stephanie’s changes. 

The content was promoted via ad units across Mr. Kate’s YouTube platform and social media channels, as well as RealSimple.com, AllYou.com, Sunset.com, CoastalLiving.com, SouthernLiving.com, and MyRecipes.com.