OLAY: “WHY IT WORKS” SERIES

Olay partnered with People, InStyle, Southern Living, and Essence to create “Why It Works,” a campaign centered around credible beauty influencers and experts who promoted Olay as their trusted skin care brand for flawless, luminous skin. This print and social initiative further promoted Olay as a leader in the skin care category amongst a target audience of fashion and beauty enthusiasts and trendsetters.