DEGREE FOR WOMEN: “UNAPOLOGETICALLY STRONG”
The “Unapologetically Strong” campaign produced for Degree For Women, was designed around sportscaster Erin Andrews to inspire women to test their limits, realize their inner strength and embrace their own boundary-pushing journeys.
This multi-platform program featured custom videos, print, digital, and a robust social and PR initiative with a satellite-media tour to position Degree for Women at the forefront of the category by communicating that Clinical Protection is the only product that holds up for women who are strong.
Custom ad units with video and photo galleries ran across Health, People, People StyleWatch, and InStyle, with a CTA to Degree.com.
A satellite media tour offered “exclusives” with various media outlets to promote Degree’ “unapologetic” messaging and partnership with Erin Andrews. A live hour-long Q&A with Erin was featured on Degree’s Twitter Page. Together, Degree and Erin created “20 Tips” for being unapologetically strong, which was featured on Degree for Women’s Facebook page.